The field of advertising is one that is flourishing right now, and it may be a wise move to look for opportunities in advertising. To be successful in this field one requires a number of characteristics. The ability to think on the spot, to improvise, to constantly come up with new ideas and to be creative is a few of them. A good advertiser is one who can read the minds of the target audience, gauge their needs and requirements, know their psyche, and understand what will appeal to them. The secret lies in bright new ideas and their practical implementation. Advertising is such a field that is required by every industry, company or enterprise. It is basically a tool to convey the message of the manufacturers to the buyers in an attractive package. While doing this it is important to maintain one honesty and integrity as more that one product has been ruined by overselling.Advertising and public relations are entwined and cannot be separated. If you wish to apply for PR advertising jobs, make sure that your people’s skills are up to the mark. The advertising industry is generating jobs hourly now, as is reflected by the large number of PR advertising firms and PR advertising agencies that is cropping up. For one wishing to enter the advertising industry, there are a large number of PR advertising internships offered. The pay may be poor, but the experience of working at an advertising agency is valuable. This will later help you find advertising jobs that are high paying and stable. Rather that educational qualifications one requires certain flair to succeed in advertising. Using one’s head as well as imagination is what does the trick.The nature of the job requires one to be interactive and keep up good relations with one’s clients. Thinking on your feet and out of the box is something that can take you far in this field. Working on PR campaigns is a grueling experience as this requires constant innovation and bursts of creativity. The idea is to get your message across to the largest possible number of people. For this you should make use of all the tools available to you. The obvious choices are the electronic and the print media, but with the advent of social networking you have another tool available to you.The next thing that one should keep in mind is the audience you are targeting. Identification of niche markets will help in better marketing of your product as you will know how exactly to promote the product in order to cater to your audience. Honesty is the best policy when it comes to PR advertising. The consumer has a right to the truth and exaggerating or stretching the truth in your campaign can be devastating in the long run. PR advertising firms appreciate those who are quick on the uptake and are fats learners. If you possess these qualities there are endless opportunities in the field of PR advertising.